Plan how a business should reach, convert and retain customers across relevant channels, then turn the plan into clear tasks for execution specialists.
What you will work on
Understand the offer, audience, customer journey and current marketing gaps.
Recommend a practical mix of paid, organic, content, email/WhatsApp, local, referral or community channels.
Define the funnel, lead follow-up, measurement and phased priorities.
Brief channel specialists and review results against the agreed business goal.
Skills we need
Experience planning cross-channel campaigns or marketing programmes.
Ability to connect audience, offer, messaging, conversion steps and follow-up.
Comfort reading marketing data and identifying missing information.
Clear briefs, prioritisation and realistic test plans.
Two strategy examples showing the business context, your decisions and evidence.
One funnel, channel plan or execution brief you created.
Your strongest industries/channels and availability.
How selection works
Selection includes portfolio review, a discussion and, where needed, a short exercise using practice material. Exercise terms, including any payment, are confirmed beforehand. A person reviews every selection decision. Let us know if you need an adjustment to the application process.
Work model
Independent freelance, remote and project-linked. Each assignment has an agreed scope, deadline, deliverables and commercial terms. This is a talent-pool opportunity; project allocation is subject to fit and availability.
